When it comes to running a successful travel-themed Instagram account, there are a lot of strategies you can use to get more followers. Choosing the right aesthetic, posting cool photos regularly, and using hashtags in your niche that are trending are some of the best ways. But sometimes, that isn’t enough. Just because you’ve thoroughly researched your followers, and you’ve come up with an Instagram profile that combines your love of travel with the witty captions you write, that doesn’t mean that you can’t do better. Sometimes, using the right technology is what makes the difference between making some money from Instagram and being able to live off of it completely.
If your aim is to eventually have a travel-themed Instagram account that’s super popular, so that you can make enough money to fund your adventures, then look no further. By using these top 5 tools, you’ll be successful in no time.
- Instagram for Business
One of the best tools out there for in Instagram is a feature that is on Instagram itself: making your ordinary Instagram account into an Instagram for Business account. If you haven’t already, it’s time to make the switch. Once you have a Facebook account, you can connect it to your Instagram account, and make it into a business profile. This will automatically get you more views, and make you show up on or more searches once you’ve identified what industry your business is in.
Additionally, you’ll get free information about your audience from Instagram’s Insights feature. You’ll get statistics about which posts are most popular, as well as info such as age, gender, and location about your followers. Considering that it’s been said that Instagram ad revenue could reach over $10 billion by 2019, it’s worth using this feature to learn more about what you’re doing right on the platform.
- Use a service for Instagram engagement
If you’ve already started engaging with followers, replying to their comments and following up with DMs, you know how exciting it can be to communicate with them. But sometimes, that just isn’t enough. If you want to engage and get more followers, you may need some professional help. That’s where services like Social Steeze and Likesocial are useful. They’ll get you real Instagram followers, by having one of their growth experts work with you and target the right audience.
Considering that 80 percent of Instagram users are out of the US, there’s a chance that you aren’t getting as many followers as you could be, potentially. So using a service like this can make a huge difference!
One of the most important things for any online business is having a social media calendar that’s integrated with all their social media platforms. And for a travel Instagrammer who’s always on the go, it’s even more important to be as organized as you can be. That’s why the Hootsuite tool is so useful.
According to the Scrunch blog, “Hootsuite added Instagram scheduling features to its service offering and made Instagram management a whole lot easier. In Hootsuite, you can preschedule content (images and caption) in advance and publish it in just a few taps when the time comes for it to go live. You can also monitor your own Instagram posts, your scheduled content, specific hashtags, locations and more.”
And don’t forget to use this not only for ordinary posts but also for Instagram stories! Over 50 percent of brands post an Instagram story every month, so even if you’re new to this feature, it’s time to get started.
- Adobe Spark Post
Finally, you want a tool that’s going to make your actual images look awesome. Whether you’re a travel Instagrammer posting pictures of Paris boulevards or selfies of yourself high up on mountains, you still need that extra touch for the pictures to look professional. Using a free tool like Adobe Spark Post will give you the option of choosing templates or editing on your own, depending on how much of your own aesthetic touches you want to add. In that case, there are plenty of beautiful fonts and colors available for the posts you create.
Considering that the number of Instagram monthly active users was 700 million in 2017, using the right editing tools is going to help you get as many followers as possible.
By using these tools, you’ll be well on your way to successfully running your travel Instagram. It’s all about understanding your followers and using the right strategies to get more of them. What other tools do you think would be effective?