The concept of Digital Marketing is very broad. It brings together all forms of marketing, operating through electronic devices (i.e. online, on mobile and on-screen). Digital marketing is not just a career, but a door to opportunities. People who are interested in making a career in this domain should go for Digital Marketing Programs companies are eager to hire trained and skilled digital marketers. There are lot of new jobs and career opportunities for students in this field.
Have a Glance at Some of the Most Common Digital Marketing Types used these Days are given below:
1. Search Engine Optimization
Search engine optimization (SEO) remains an effective, tried-and-true method of promoting your business. Although some believe it was not so popular and effective in the earliest days of the web, many marketers report that SEO effectiveness is actually escalating. Nevertheless, SEO still plays an important role in helping businesses get discovered by their target customers. One of the excellent parts of SEO is that how it can be used across multiple types of digital marketing.
2. Search Engine Marketing
Search Engine Marketing (SEM) covers the ground SEO ignores, paid traffic from search engines. With the help of SEM you buy advertisement space that shows on a user’s SERP. The most common paid search platform is Google AdWords and Bing Ads.
The search engine charges a marketer a predetermined amount to display an advertisement in a number of places on a SERP generated from specific keywords or phrases.
- Social Media Marketing
One of the most common types of online marketing is social media marketing. The rise of Facebook, LinkedIn, Twitter, Instagram, YouTube and many other platforms has created a flourishing marketplace where businesses can connect with audiences. As new platforms have appeared and evolved, each provides unique benefits brands can use to reach different markets. B2B businesses can benefit from using LinkedIn, while B2C businesses can choose from a range of platforms, depending on their audience preferences and the types of content they can produce.
4. Affiliate Marketing
Affiliate marketing refers to the process of paying for conversions. Think of it like hiring a sales person for your product or service. That affiliate earns a commission. You determine the rate for affiliate marketing. You only pay for conversions. This means there is no upfront cost to affiliate marketing.
5. Email Marketing
Email marketing allows you to update your email subscribers on a regular basis about your company. This fosters a relationship unlike any of the other types of digital marketing. Your email updates provide value to your consumer. As a result, you build brand trust and brand loyalty.
6. Pay per Click
The next type of digital marketing is pay per click, also known as paid advertising. Although this type of marketing has been around since the early 2000’s, it’s not the most popular method because of its price. Unlike other methods, pay per click can cost anything from a few pence per click up to tens of pound. However, the advantages of using pay per click mean you can easily beat other competitors who don’t.
- Press Release
One of the oldest types of digital marketing is press releases. This form of digital marketing might not be as high tech and savvy as the other methods, but it still works. The main aim of press releases is to inform industry newswires about updates to your products, services or business in general. This is usually done by sending a press release statement to several newswires which then write articles or post the press releases on their website.
- Video advertising
The last but not least type of digital marketing is video advertising. This relatively new method of advertising hasn’t been around for that long, but recently more and more businesses are taking to it.
Unlike traditional paid advertising methods such as display advertising, video advertising is a lot more effective. This is because video advertising is much more engaging and helps capture a user’s attention easier. One of the most popular platforms to run video advertising is actually on YouTube as it’s already a well-established video platform.
Hence, it is clear from the above discussion that digital marketing has its own advantages; it benefits businesses of all sizes by giving access to the mass market at an affordable price. So, if you are not yet utilizing the power of digital marketing for your business, you are missing a lot of golden opportunities.