Creative directing is the most important thing from an advertisement and brand-building format of a marketing company. Every movie will have to be marketed well so that people will have a sense of anticipation for the forthcoming movie. Good interpersonal skills from the creative director with good knowledge of graphic designing will help the person to flourish.
Joe Cianciotto in New York on creative director roles
The role of the creative director is like that of conducting and composing together. The music composer will compose the music and will conduct the music. Both needs to have a different style of creativity, and in the same manner, a creative director should show the articulation for conducting the team.
The creative director will take up on the role of art director in the film and can contribute more than the art director. The creative director will give inputs related to enhance the production and to make full use of the existing facilities in the set Art directors will have to create materials sometimes from scarp and make it useful for film shooting because of lack of availability of material.
Creative directors are in demand for graphic animation sequences, and they are in demand for horror mode films and sc-fi films. Science fiction films will use many technology advancements in their movies and sometimes they may use the weapons that can be in use twenty years from now on.
Creative directors will ensure that the visualization part as envisioned by the script writer and director is taken forward and the creative director will also ensure that production budget is not crossed.
Professional role of creative director
Art director or creative director should have a flair for designing and should be able to make optimal use of the latest technologies. The creative director should understand the needs of the movie director and should also have the capability of building models. A creative director should have the ability to lead the team and should also have the ability to understand the needs of the director. Sometimes director may come and demands a product that should be made without having enough time at their disposal and art director should ensure that they succeed in that. The creative director should commit to ensuring that the job gets done and should help the directors to guide the audience along with it asserts Joe Cianciotto.
How to forge growth as creative director?
Joe Cianciotto states that there is no fixed formula for a creative director to succeed. Every creative director is unique and will have to adjust their style based on the budget and availability of things. Creative director should have the patience to get things done from the team and should inspire the team to produce big things. Creative director should guide the cameraman and other teams who will assist the director, and when making horror movies, the creative director should give valuable inputs. Creative director should help in ensuring that right lighting is done for horror films and should also ensure that it does not resemble any other movies.