The correct use of internal links in the posts or pages of our website is a very positive action for our positioning on the Internet, this is a fundamental practice that we must all take into account.
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Now, enjoying the benefits of using this type of links requires a little planning and work, but a lot of common sense.
You can consult “SEO Company in Dubai” to get advice about how to plan and work to enjoy the benefits of using the internal links or you can contact an “SEO Specialist” to get effective services.
That is, for this to help you better position your website, all those links that from one of our content point to others that are also hosted under our own domain should follow a certain logical strategy.
What Should This Internal Links Strategy Consist of?
The use of these links must be mainly associated with an objective and should have a reason for being present. In no case these links should be left to be used excessively and randomly. Visit “SEO Services” to develop effective strategies and objectives for linking.
A good strategy should draw a network of links between different contents on the same website to facilitate the work of search engines and (thanks to this) to improve their positioning.
So, to deal more in depth with this interesting topic, I wanted to invite Dean Romero, a specialist in SEO.
Internal SEO Links: Complete Guide with Everything you Need to Know About Them
Today we are going to talk about internal links, and we are going to do it from the most basic to the most advanced, we are going to know the “ABC” of this resource, so undervalued even today when it comes to doing SEO .
In turn, we will also learn to work with these links within a basic SEO on page strategy.
That is why I ask you to accompany me and pay attention, because it will surely make you interested.
What are Internal Links and Why are Useful to Google?
They are, today, the best way for Google spiders to find new content published within our own page and their use is really essential to improve the crawling, indexing and ranking process.
To understand it better, let’s take a simple example:
I have a digital marketing blog and I publish 8 articles throughout the month. Of these 8 articles, 2 receive internal links (from other posts already published) and the other 6 do not.
The robot (Googlebot) will be able to access those 2 posts that have been linked much more easily than the 6 remaining posts that have only generated a lost URL within all the URLs generated by my domain.
Logically, if the robot accesses a certain URL better, it can do its job better.
And the work of the Google robot is essentially subdivided into the 3 phases that we mentioned before:
Personally, a very simple strategy that I carry out with my “dinosaur blog” every time I publish a new entry is to insert an internal link from the home page to the new entry.
In my case, the home page is one of the most visited and most valued pages by Google robots (it ranks strong for its main keyword) and that makes spiders faster to follow the internal links that are emitted from there.
In this photo we can see the behavior of a keyword that is associated with a newly published entry. Here we see how strong it is within the “SERPS” of Google (or what is the same, the search engine results).
But let’s briefly analyze its behavior to understand the role that internal links have played in this case:
I published this article and Google indexed it for the first time on 03/29.
The indexing occurred forcefully because I issued an internal link from my home to that article.
At the time of indexing it already entered the Top 23 directly and remained there until the next day (03/30).
But on the 31st, it took a huge leap in the SERPS to position itself, neither more nor less, than in the Top 2 of Google. And as you can see it has remained until today in that privileged position in the ranking.
How Do Internal Links Affect the Crawl Budget?
Before going to talk about this particular point, the first thing we have to be clear about is what exactly the Crawl Budget is.
My friend David Ayala has already written a great article in this blog talking long and hard about the Crawl Budget, as well as all the aspects that you have to take into account when working on its optimization.
Therefore, I will not stop too long in its definition beyond what is strictly necessary to understand this part of the article.
To summarize, we will define it as the tracking budget that Googlebot allocates to our page.
As webmasters we can make it easy for Googlebot and create top-notch “highways and roads” for our content (internal links).
But we can also waste your time by letting you work on your own findings and what you can do without taking any help from us (no internal links).
Obviously the first is the best option.
Well, because internal links facilitate the arrival of Googlebot to any URL on our website.
Working Internal Links Correctly Improves the 3 Phases of Googlebot’s Work:
- Crawling ⇒ Google is better able to crawler/ crape/crawl new content that has been linked because it reaches them better.
- Indexing ⇒ Just as it is able to better crawl content, it can also carry out a more precise indexing process, that is, putting it within the Google results index.
- Ranking ⇒ All this previous process, when it is given in the correct way, favors Google’s ranking of our content, that is, the position they occupy once they are within its results index.
What Types of Internal Links Are There?
In my view, knowing the type of existing internal links is essential, since if we know them we can use them “with the head” knowing that it is more favorable at all times and starting to think “in SEO mode” instead of doing the stuff to boleo.
8 Types of Internal Links That We Can Use in SEO
But let’s see then what are the different types of internal links that we can use.
Example of Different Types:
- Keyword plus brand.
- Phrase with keyword.
- Generic / phrase.
- From URL.
- With an anchor next to the keyword.
- Synonymous with keywords.
Next, let’s see one example of an internal link of each type.
How to Detect Broken Internal Links?
One of the things we should avoid is having broken links that generate a 404 error within our website.
This represents a loss of link juice or authority in the eyes of Google, and also impoverishes the user response of the site in general.
There are many ways to detect these internal links: from WordPress plugins to Ahrefs, through Screaming Frog or DinoRANK.
Internal Links Strategy Applied to your Blog
We are going to see how to apply a simple strategy within your web page so that when you finish reading this article you can implement it little by little and improve your results.
Something that works very well for me in my niches is to create pillar pages that speak about a certain concept and that do it in depth, in such a way that through those pages I try to rank slightly stronger keywords.
Good friends. So far we come with the topic at hand today.
But I don’t want to say goodbye without giving you some good pieces of advice.
Try to replicate the process of the last paragraph as many times as possible with a large number of words from your sector. In this way you will be able to become an ” authority ” in the eyes of Google for that set of keywords.
The only thing you have to take into account is to avoid incurring the content cannibalization. That means that the search intention of each article must be different, it must be very clear for the keyword that each post will rank.