If you have a personal Instagram account, there’s a good chance you post pictures or videos to share with your friends and family. It should come as no surprise that, for many people, this app is primarily used as a social media platform. This means that the content on your Instagram has to be good enough to capture the attention of your followers – and having great content will help to increase engagement with your posts. Instagram carousel posts can help you measure the success of your content and adjust your strategy accordingly.
Here are tips for how to create eye-catching Instagram graphics that are sure to grab the attention of users.
Choose a Good Photo
The first place to start is with your photo. Before you begin composing your picture, take some time to think about what you are trying to accomplish. Many people create Instagram posts just for fun; if this is true for you, then it’s perfectly fine to share pictures of your day-to-day life. If you are creating a post for promoting your brand or business, however, it’s probably best to look at the post as an advertisement. This means that your photo should be well thought-out and represent your business in a clear and concise way.
Include a Unique Hashtag for Your Post
Some people like to use hashtags as part of the picture post, but others prefer to include them in the description. Choosing either option depends largely on how you want to use Instagram. If you intend to make this post into an advertisement, it makes sense to include hashtags as part of your image – this can help improve the click-through rate from other users. It’s also useful for marketers to include hashtags in the description or caption so that those who click on the picture can read more information about your product.
Choose a Color Scheme
If you’re going to share a picture with your friends and family, it’s totally fine to use bright and vibrant colors that tie together well. When you’re creating graphics for ads or marketing campaigns, though, it’s best to stick with neutral tones like black, white and gray. This will allow you to fit the graphics into any design without worrying about how the colors will look.
Use a Large Header Image
When you think about it, most of the images we see on Instagram aren’t even pictures. They are often images designed around text graphics, and these graphics are made using simple shapes and lines in Photoshop or Illustrator. These graphic elements can be easily added to any picture you want – as long as your image is large enough for the lines to be easy to read and see.