Digital Marketing

4 Most Effective Type of Social Media Advertising In 2018

Social media is one powerful tool that is used by almost every individual in the year 2018. From the tiniest to the eldest, we find every person glued to their social media channels much and this blog will enlighten you about 4 effective type of social media advertising for your brand and business.

  1. Facebook Advertising

 Facebook now hosts over 200 million users on an average which comes out to be approximately a quarter of the entire world’s population. A major type of facebook advertising includes campaigns and other related stuff. Facebook harbours plenteous of advertisers today and this is the reason why it has become one of the most popular social media platform for the advertisers for selling their products and services. A major benefit of using facebook for advertising is that it allows a specific and advanced type of targeting which very few other social media platforms provide. 

  1. Twitter advertising

Twitter is yet another type of social media platform which is one of the leading social media platforms all over the world. Twitter houses over 328 million users all over the world and is therefore, one of the most important kind of platform for advertising different products and services. Twitter advertising mainly uses promoted accounts, tweets, promoted trends and website cards. The entire focus of advertisements is to enhance engagements on a particular post. 

  1. Instagram advertising

Instagram is the next one on the list and it owns around 500 million monthly users that are active. When it comes to audience engaging rates, instagram is above all other kinds of social media platforms including both twitter and facebook. As per statistics, the audience engagement feature of instagram is 58% higher than facebook and is 200% higher than twitter and this makes it an ideal social media platform to advertise your brand and products. No matter what kind of business it is that you are currently running, instagram will undoubtedly be the best place to run your advertisements. 

  1. Pinterest Advertising

Pinterest is one of the most interesting and addictive kind of social media platforms. People use it for informational purposes and this is where you can play your cards right by advertising your services or products. When it comes to social media almost everything is dependent upon engagements and this is what is the quality of pinterest that it has the ability to engage users for a longer period of time. Also, it is one of the most unique social media platforms, though it is visual like instagram. This social media platform is targeted completely towards women, therefore it is the best platform to advertise female products and services.

These are four cherry picked type of social media advertising that you should indulge in 2018 for getting a higher amount of traffic and for generation of a better lead for your business. Using any or all of these stated social media advertising will surely help your brand in gaining better customer and clients.