Many people love hotels, as they are often one of the most exciting parts of traveling. You get to stay in a completely new environment and would not need to worry about the upkeep and maintenance of the space.
As a hotel owner, marketing is key if you are to keep your rooms booked and your ratings high. Promoting a hotel, however, is quite different from promoting a product as you are essentially asking potential customers to pay for an experience. There are many creative ways to promote a hotel to the public, some of which are as follows:
Make a Virtual Reality Video
When it comes to the hospitality industry, image is key. And as a result of past experiences, consumers are sometimes reluctant to trust the word of hotels. It has even become popular to share images online of advertised hotel rooms side by side the often-disappointing reality that customers were treated to.
One way to avoid becoming the next trending hashtag for the wrong reasons is to have a VR 360 video made by a firm like Liquona. These videos give the customer a 3D virtual tour of the room and hotel itself so that they know exactly what they will be getting and can get a feel of the room before they book. This way, the customer can make an informed decision as well as enjoy a creative new way to see their accommodation.
Pay for Influencer Marketing
Influencers have become the celebrities of the internet, and most have a loyal following that trusts their opinions and recommendations. A good idea would be to get an influencer whose audience overlaps with your target demographic and have them stay at your hotel in exchange for a promotional deal. Oftentimes, this includes videos of the room, a review of the facilities, and a recommendation for the hotel. It is not unheard of for many hotels to get sold out when given a good review by an influencer. Tap into a brand new audience by getting into influencer marketing.
Make a Testimonial Video
Customers often look for social proof when deciding whether or not to patronize a business. Take advantage of this by making a video of testimonials from current guests at your hotel. Have them describe what they like best about the hotel and then share it on social media.
Another idea would be to create a viral video of a proposal or celebration of some sort and attach the hotel’s name to it. These are more likely to catch attention and can bring you a lot of free publicity.
Create a Package Deal
Many times, when people are searching for hotel deals, they look for room prices per night. You can give your business an edge by offering deals that include rooms, food, and other extra attractions.
Hotels can be tricky to promote but it can be done. Follow the above tips to have your hotel seen and patronized by more people.