• Online business

    Get, set and go for Digital Marketing

    Growing Your Digital Presence While Building Security 

    Introduction

    Digital marketing is essential especially for those who are doing online businesses today. The rise of social media platforms transformed the way people advertise their product. To become a successful advertiser and marketer online, you should have a lot of followers, and you are also required to engage with your followers to ensure that they know what your product is all about and how it will help them. There are tips and tricks on how to increase your followers online to build up your presence; however, there are risks that one should face if they decide to build their audience. Hackers are known to become a headache once they messed up with the things that you’ve created, and they can even erase everything that you’ve made out of hard work, so it is vital that you build a following while protecting everything that you have done.

    Tips to Build Your Following

    There are many ways on how to increase your following for the brand that you are working on, and you only have to be creative on what approach you would like to choose. People would love to see content on your website or page frequently, and it is critical that you post regularly regarding your brand to make your audience engaged. It is also essential that the brand name is always mentioned in your post by putting a hashtag onto it. The people who are following you must also get something in return, so it is recommended that you create a small contest wherein the winner would receive the product you are representing. It is also essential that the “follow” links are visible to the website, so people would not have a hard time following you. After doing all of this things, your following will inevitably go up, albeit slowly. If you wanted instant popularity, you could seek the help from online influencers to boost the number of people who follow you.

    Tips to Increase the Security

    After building your following, you must also be aware of the threats from cyber-attacks. The number of cyber-attacks increases every year, because of the advancement of technology which the hackers also benefit from. Currently, no validated data will show the actual number of victims who experienced cyber-attacks, and this is a serious problem because no one knows if the number of attackers is multiplying. Hackers are trying to create their software to initiate the attack, like the ransomware for example, which infected hundreds of thousands of mobile devices from 2016 to 2017. As an individual who is only starting from your online marketing career, you should start investing in products that will help you block your accounts or your system from being a victim of cyber-attacks

    Experts believe that the reliable connectivity of devices today due to the Internet of Things, also known as the IOT, and even the excessive use of the cloud storage technology makes the attacks easier to perform. These technologies are being used in businesses today, and it is considered as the norm, but it exposes them to higher risks from hackers who can infiltrate one of their systems and spread the attack quickly due to their connectivity. These data that are being stolen can cost millions and even billions of dollars, and companies have already taken the battle into their own hands. They do not want to be victimized by any cyber-attacks, and it resulted in the rise in the demand for cybersecurity software and devices. The number of companies which are using cybersecurity software and tools that offer detection and monitoring services multiplied during the past few years, and it accounted for a significant percentage of expenses from corporations.

    The first methods being used by cybersecurity companies is penetration testing. It involves a series of tests that are being conducted in different areas. It includes penetration tests for the web application, mobile application, network, network infrastructure and SCADA (supervisory control and data acquisition). It also involves the scanning of the system to determine its vulnerability, and a series of internal and external penetration tests. Penetration tests are also known as ethical hacking, wherein a company would pay an individual to try hacking into their system and check how vulnerable the system is. After the tests, a detailed report will be sent to the company authorities to give them an insight as to how the hackers can infiltrate the system. They are trying to uncover the flaws, and the weaknesses in their system before the hackers have the chance to exploit it, and they will also pay IT professionals to boost the company’s defenses. Penetration tests are proven to be effective, as it lowered down the number of systems that is vulnerable to hackers to an excellent 65%. Even if penetration tests could not stop all of the cyber-attack incidents, using them can boost the company’s security and could save them millions of dollars in damages.

    The second method is through a process called managed security vulnerability scans. This just means that the system will be scanned for its vulnerability. A detailed report is generated, stating where the flaws and the weaknesses of the system are. Some countermeasures will also be sent through a report, which a company can use for their defense. The final method being used by cybersecurity companies is what they refer to as managed scans for sensitive data. This would allow companies to detect which individual is posing as a customer just to breach into the system. This method is proven to be effective because of its ability to identify those who are trying to hack into the corporate network just to steal information or those who wanted to corrupt the database.

    Example Scenario

    Youi NZ is a New Zealand based vehicle insurance company with more than 900 Facebook page likes. If the company will try to follow the tips on how to increase their following, they could have tens of thousands of followers in a week. However, they would have to protect themselves from cyber-attacks to provide a safe platform for them to advertise and interact with their customers.

    Conclusion

    In our world today, building a massive following is essential especially for those who are making a living out of it. Marketers and advertisers keep on innovating ideas on how they can become successful online. Meanwhile, they also need to concentrate on protecting their system from cyber-attacks. Using the software and devices provided by cybersecurity companies would boost the defenses of business from hackers, and it can lower the incident of cyber-attacks. However, businesses should still keep in mind that the hackers are always changing, and they are also upgrading their systems to initiate severe cyber-attacks. Cybersecurity companies are stating that companies should remain vigilant, and they should keep on updating their systems to prevent any breaches. It is tough to accept that what we’ve built for the sake of marketing would just vanish in an instant.

  • Technology

    ALL YOU NEED TO KNOW ABOUT ARTIFICIAL INTELLIGENCE IN AC

    Expanding tendency of artificial intelligence

    These days, artificial intelligence is expanding itself into a huge number of fields. This rapid pace of artificial intelligence is reaching great heights step by step and it is expanding itself and is taking with itself a huge number of areas of application with it to such extents. The application of artificial intelligence is amazing especially in the air conditioners. A lot of air conditioners from LG are equipped with artificial intelligence technology these days. This addition of the feature of artificial intelligence in the air conditioners enable you to operate these air conditioners with all sorts of ease and comfort you wish for. The main characteristic of this feature is that it has added the LG air conditioner with an awesome and cool operation mode, which they have named as the “Auto operation”.

    Artificial intelligence in air conditioners

    Basically, there is an AI mode in LG air conditioners which means Artificial Intelligence mode that is inbuilt inside the AC. This basically is the Auto operation mode which has the capability to adjust the temperature of the room and the surroundings as well along with the other things as per the preference of the user. Using this Auto Operation or the Artificial Intelligence mode, speed of the fan and temperature can automatically be adjusted based on the existing room temperature.The artificial intelligence technology in the air conditioners thus, not only enables you to control your AC in a way which requires very less involvement of yours and doesn’t need any unnecessary attention for its operation.

    Select and use artificial intelligence ode in AC

    Given below are the steps which you can follow to select and then use the Auto operation mode in AC.

    1. Press the power button on the remote provided with the AC.
    2. Then go on pressing the “Mode” button until you find the symbol of artificial intelligence on the display.
    3. Set the temperature at which you desire it to be using the temperature setting button.
    4. Fan speed and the Louver movement cannot be controlled using this setting option though.

    You need to note here a fact that the actual temperature that is maintained here always varies in the range of -2 degree Celsius to +2 degree Celsius. There are also certain steps which are similar to the above given steps which you can follow in the “cooling only” models. The artificial intelligence mode in the air conditioners also supplies you with many other modern techniques to use them apart from the Auto operation mode. Homogenous air distribution is amongst another of them.This helps your AC to attain a uniform distribution of air, cooled or not, depending upon the weather and upon the surrounding temperature that your AC detects.

  • Finance

    Everything you need to know about binary trading options

    One of the best ways to earn money from trading commodity and stock is the binary trading option. Not only in trading but also other means of making money will always involves fraud actions. Many schemes have been introduced in order to avoid fraudulent actions in binary options trading platforms. Scams like facing problems in reimbursement, refuse in the credit process and other theft problems. Trading involves investing a sum of money by making a contract. Markets should eventually follow the regulatory requirements. If within the expiry time if the stock price is above five dollar then you will definitely receives the profit, incase if it is less than that amount they need to lose money this somewhat implies internet gambling. You need to always keep an eye in the trading platform you preferred as the expiry time will be manipulated in the internet based options.

    Manipulation is like making false assumption in prices and payouts details. Identifying the theft in binary platforms is essential if they want you to submit the details of your credit card and other identity data you need to switch on to the another platform for better performance. Once you feel that you are cheated with your time then you can decide that you become prey for them, always making trade with registration will lead you in the legal manner. You also need to ensure that whether your broker is registered as feasible brokers. SEC online catalog will give the list of brokers who are all legitimate or and who are not legitimate. Make a confidence trade by predicting the value of asset. However if your guessing is correct then you will definitely have a profit with the short period of time. Traders need to be updated about the binary scam ruling all over the world. Legal and royal brokers should definitely suggest you to make a right move in market trading. Trusted brokers will gives you many assets and make them aware about it from the beginning of the trading process if you are aware about the areas which cause you to become pray for scam you will be escaped and get more profit from trading.