Branding is something that every company struggles with at one point or another. There are a lot of issues that need to debate when it comes to branding, ranging from the reputation of the company to what the best ways of representing the company.
There are a number of different ways that the company can express these different issues, but they should be chosen with the idea of putting the company into the view of its chosen audience. One of these ways is by using branded merchandise to make their name known by raising the visibility of the company name and possible provide a possible side income.
When it comes to brand merchandising there are few hard and fast rules. There is just no way to tell what will or will not work until it is tried, and therefore the company should try just about anything.
That said, keep in mind that there are products that seem to work well versus products that work best for particular companies; in general, caps and T-shirts seem to work well for just about everyone, but there are more specific products that work better for some companies, such as toys. The best option is to make sure that you have a few basic products and then play with some of the other items.
It is best to start with sites such as Custom Gear and look through their inventories. You are looking for products that represent your company well and make sense for your company. For example, if you are a company that represents an active life you may want to look for shoes and socks versus sweatsuits and pillows; if you are more of a relaxed brand then you may want to reverse that.
You may want to debate other items using the same criteria; keep in mind that you are looking not only for everyday items, such as pens and cups but also fun items such as hats and glasses.
How To Use Them
When it comes to using merchandise for branding the rules are pretty simple. There are three simple ways to use the merchandise: giveaways, employees, and on the website. Branded merchandise makes a great giveaway for various contests and raffles.
Everyone is always looking for something cool, and that applies to anything that they win; anything that you can use to create a positive feeling for the brand is well worth the effort. This applies to giving the merchandise away at a convention booth, through radio giveaways, and even at public events.
You should also give the merchandise to your employees to wear and use. A Thermos bottle may seem somewhat innocuous, but having it present at an event is all that is required for it to have an effect. The bigger the splash that an employee wearing or using the merchandise can make the better it is for your company; it is free advertising for your company, and that can be the best kind.
Of course, you should also make sure that the merchandise is available on your website; not only is this a great way to create a nice little side business but it also turns your customers into walking billboards. In essence, they are paying for the right to be your advertising.
In short, branded merchandise can be a great way to get the word out about your company. Make sure that you are using the best, brightest logo on the merchandise and that it represents your company well, and it should make a great way to ensure that everyone is talking about your company in the best way possible.