Just two decades ago, the world was a very different place. The internet was a thing, of course, but it wasn’t counted on like it is today. The internet was a place that you ‘went’ in order to kill time playing games, talking to friends, or doing cursory research. Nowadays, the internet permeates everything that we do. In fact, if you are an entrepreneur looking to build your career, you HAVE to be a part of the online community. So, what does this mean? For starters, it means that many entrepreneurs are struggling to succeed in a world that is very different than the one that they are used to.
Using the Web as an Entrepreneur
If you are committed to finding success as an entrepreneur, you are going to have to take concrete steps in order to make that happen. Entrepreneurs use the internet more than ever before, and you are going to need to know how to follow their lead. Let’s outline a few simple steps that can help you to facilitate a successful career as an entrepreneur. Remember, there is no straight and narrow path to entrepreneurial success, but these tips will at least get you walking in the right direction!
1) Establish Yourself – Consider the internet as a massive map. This map is populated by countries (websites) and roads (search engines). In order to make your name pop within the business world, you are going to have to plant your flag along one of those roads. So, how do you do this? Well, you need to make sure that you are on as many platforms as possible. You should have your own branded website that ties together everything you are trying to accomplish. Your personal website should have your mission statement, your resume, your latest news, and key contact information.
2) Stay Social – The internet isn’t really the internet unless people are communicating on it. Ground zero for online communication is on various social media platforms. If you want to maximize the impact that you can have as an entrepreneur, you are going to need to follow the lead of this Twitter user. They have professional photos, an anchored website, and a witty bio that makes you want to learn more. Follow their suit by establishing yourself on all of the major social media platforms. Once you are on these social media accounts, you need to maintain an active presence. Follow people, post content, and stay engaged with your followers!
3) Control Your Results – Our final tip is probably the most difficult. Search engines can make or break your career, so make sure that your brand brings up the results that you are looking for. How do you do this? Well, you first need to consult with an SEO marketing team. Search engine optimization is all about working with Google’s algorithm in order to push the results that you like toward the top of the list. This is a difficult concept to understand, but there is countless documentation on the Internet that you can turn to for further research.